There's no reason to break the bank on a holiday promotion. In fact the most powerful promotional product is not only an inexpensive giveaway, but it's one of the most well known holiday promotional items: a  Wall Calendar!

A survey done by the Promotional Products Association International (PPAI) found the truth behind  wall calendar advertising and revealed statistics that beyond a shadow of doubt prove that a wall calendar is the most effective form of advertising out there.

For starters, almost everyone uses wall calendars and most people use more than one. The study found that households use an average of 4 calendars per home and the typical employee has 2 calendars accessible at all times. Think about it. If the kids have dance lessons or if you have applicants coming in for a job interview, what's the easiest way to keep track of them? According to PPAI, 65% of all home and business calendar users write their appointments on a calendar. In addition to that, only 28% of calendars that were being used in homes and 15% that were being used in businesses were purchased by the user, the rest were received as a promotional item from a business or organization.

So why is the wall calendar the perfect promotional gift? Since they are useful items, people appreciate them and they appreciate those who sent them. It's the only form of advertising people request to reveive. Your company name receives exposure 24/7; 365 days per year with calendars. Studies also show that 85% of people who received calendars do business with the firm advertised on the calendar.

However, the most interesting statistic released by PPAI is the following: 87% of household recipients and 94% of business recipients can recall the advertisement stated in the message on the calendar. So why not make them remember your company?